The downfall of Jason Lanier - Removed as Sony Artisan of Imagery

May 29, 2018

Jason Lanier is a photography gear Youtuber, who built up his career with the help of Sony and their Alpha series of mirrorless cameras. At the same time he greatly helped building up Sony's name in the online hobbyist photography community, and probably helped to sell an enormous amounts of their overly expensive Sony Alpha cameras. His click-baity videos coupled with his arrogant persona often went viral on YouTube and gave Sony immense exposure. Lanier and his antics against Canon and Nikon DSLRs became a known name in the photography gear review community, and was a few years ago one of the top channels. This all changed in 2018.

Analysis of Lanier's Youtube channel

8 of Lanier's most popular videos have "Sony" in the title (source, enlarge image), most of them have Sony mentioned in some way.

If we go on Lanier's website to his "Who is Jason Lanier" page, the name Sony is mentioned 5 times. The most notable paragraph is this one (as of May 29):

"Jason is a member of the Sony Artisan of Imagery Program, the Worldwide Ambassador for Rotolight, Sponsored Pro for Interfit, and an Affiliate with ThinkTank Camera Bags, Adorama, and Spiderholster."

As it turns out, this information is outdated, because for some unknown reason a few days ago he was totally erased by Sony.

Removed as Sony Artisan of Imagery

This was first spotted by another popular Youtube photography gear review channel called "The Angry Photographer". This is what he posted on his Instagram:



The information turned out to be true. If you google "Jason Lanier Sony Artisan" today, you can still find a lot of cached results, but all links to Sony's websites lead to "the page has been taken down" notices. A few days later Sony's Youtube channel set all Jason Lanier videos to private, as the Angry Photographer noticed, and posted a screen grab on his Instagram channel:


What is going on with Jason Lanier?

I believe brands are never acting illogically. There must be a solid reason as to why Sony has removed one of their artisans from all of their websites and social media. Something big must have happened. Did Lanier do something bad? Did he start with another brand? I have no idea. But the result must be devastating for Lanier, who unlike other Youtubers put all eggs into one basket. Let us see his most recent videos, a screen grab from Youtube (source):


Enlarge the image here.

Compared to his old videos from a few years ago, some of which had way over 100,000 views, his latest are barely seen by anyone: On average it's 2000 to 10,000 views per video with one exception: A Sony video had nearly 50,000 views recently - how ironic. I don't know whether Sony removed Lanier because of his lesser irrelevance among online photography influencers (Lanier made it barely into the Top 20 in 2018), or whether there was something else, but this is kind of a first in the industry. I don't ever recall Nikon or Canon removing any of their ambassadors like this. Knowing Japanese corporate culture, I can only suspect that something really really bad had happened, something that brought great shame to Sony. I do wonder what Lanier will do now, when the brand that made his channel turned their back on him.

• Learn about who is "The Angry Photographere" here>>

41 comments:

  1. Serious legal issues are coming down on him from multiples peoples.
    Its FAR WORSE than your article makes out

    Ohh.. on a side note, did you hear about Harvey Weinstein?

    ReplyDelete
  2. No proof the model is referencing Lanier, unless there's more out there. Either way, the guy seems like a huckster and is only a professional in the way he sells product. Many of his images are downright laughable and the kind of stuff people who don't know much about photography might think is good.

    ReplyDelete
    Replies
    1. You are lying, Ken! Jason exposed you many times in the past, and truth will come out. You have no proof, so this is libel.

      Delete
    2. Why dont you call me, ill give you ALL the proof you could ever want. I wont post it here

      Delete
    3. "No proof the model is referencing Lanier"
      On the contrary, she has called me several times.
      ROFL
      So much for that BS.

      Delete
  3. I think this is going too far! Your article is full of lies and bias against Jason. He's a great guy, and a family man, and also grew up with disabilities. I heard he is quitting the cooperation with Sony, because Sony have not obliged to their contractual end of the bargain. Just to clarify, I don't know about the details, I just got the info it from a popular Youtuber. Sony is still way better than Fuji. Fuji X-H1 is a flop, the A7III destroys it.

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    Replies
    1. Who gives a shit if he has "disabilities"? Are you that much of a beta orbiter that you believe the sob stories of a shit photographer who only wants to separate you from your money? Get a fucking grip you camera company fanboy.

      Delete
    2. ARE you a pathetic idiot to be stupid enough to think he is "quitting Sony" ????? IDIOCY!!! He was FIRED, PERIOD
      Ive even confirmed that with two other Sony Artisans.

      Delete
  4. The lies Ken Wheeler spews every day are remarkable! But to go so far as to accuse JL of nefarious things is beyond normal. Ken, I will see you in court soon, the truth will come out about you!

    ReplyDelete
  5. I have to say that Reddit thread regarding this post should not have been deleted. It was really amusing, because it was really fun to see Sony fans losing it!

    /r/Photography is mainly garbage anyway. They're not capable of discussing facts. It's become worse than DP Review.

    ReplyDelete
    Replies
    1. When the truth drop on WHY he was FIRED by Sony, people will shyt an IGLOO.

      I can tell you that with 10000% confidence.

      Delete
    2. Check this out, Lanier charging $1500 for a wedding workshop on June 20th!

      https://www.meetup.com/Meet-Ups-with-Jason-Lanier/events/244530026/

      Holy shit, I can buy a Tamron 70-200 2.8 for that... Who pays that much money for a crappy workshop by an online shill?

      Delete
    3. It's call Free Enterprise. If you don't think it's value, don't buy it.

      Delete
  6. Ken was already exposed by Tony Northrup, and Matt Granger. What else proof do you need to realized who is the liar in this story!? Ken, stop fabricating factoids. You're so desperate for attention, that you wanna get involved with Sony? Do you think they care about you? I don't know how you removed Jason from those websites, but I hope you will rot in hell for all the pain you inflicted on his family!?!

    ReplyDelete
    Replies
    1. What do you expect from someone who hates cats? (He probably eats them, too).

      Delete
    2. Is that Granger? ROFL Where on earth did you get this crazy idea that I hate cats? ROFL
      I am allergic to them however

      Delete
    3. ROFL "I don't know how you removed Jason from those websites"
      How on earth could I remove him from SONYs own website????????
      What kind of insane stupidity is this?
      ROFL

      Delete
    4. Ken, I never said you hate (or ate) cats. This is libel, but you're lucky that I am not litigious. I'm just wondering what is this obsession you have with me, constantly talking about me on your Youtube live streams. Why can't we just get along? We both love Nikon, and the art of photography. We have much more in common than not.

      Delete
    5. STRANGER DANGER! Look out! It's a big-assed perv who's never had any work in shows or publications that screws gullible people out of money for shit workshops.

      Delete
  7. Why you allow Wheeler to comment here? Shame on you, and this garbage blog about Nikon. Sony is hundreds of years ahead of Nikon in every aspect. Nikon is doomed and will soon go bankrupt, but Sony is destroying everyone, including Canon.. hahaha.. you losers! Stop posting garbage on reddit.

    ReplyDelete
    Replies
    1. Hey Hat Turd Sony Fan Boy. Wait for the New Nikon Mirrorless with the New mount.

      Sony will be History quickly when it's revealed there cropped sensor mount can't do fast lens like the Nikon....

      NIKON RULES ASSHOLE!

      Delete
  8. Sony kicked out Jason, because he wasn't good enough! Sony doesn't need boring Youtube channels promoting their cameras. The answer is there in your post - his channel was dying, so Sony booted him. No big deal. I wish Sony did it earlier, because they weren't getting much out of it, it was only good for him to charge more for his boring workshops.

    ReplyDelete
  9. What happened to innocent until proven guilty? Why is everyone judge and jury these days? I'm no fan of Jason's photography and in truth I watched his videos IF only to remind me to remain humble and appreciative of the ART. Photography is both an art and a business. The successful photographers know how to balance both, but without the ART in the images, they are just images. So while I don't think Jason is a good photographer, there is no arguing his success to date and you can either hate or love him for that. But to accuse someone like this is beyond cruel and ignorant.

    Lastly, I'm so sick and tired of the Sony, Fuji, Canon, etc. etc. etc fan boys touting their brand. "Mine is better than yours,, na na na na naaaaa na..." GROW up people.

    I shoot with multiple systems. Canon, Nikon, LEICA, Sony and Hass. I work my ass off to be able to buy the right tool for the right job. Half of the people making comments have either never touched the systems they are critiquing or are not working professionals with the slightest clue of what I'm talking about.

    This brand loyalty goes beyond the ART of photography and is why photography as a whole is suffering. It's become more about the tool and less about the art. Who frigging cares how big, bad or how many MP's your camera has? Do you know how to actually use it?

    Good luck Jason, sorry to hear about your troubles and if your business and art are what you claim them to be, you won't need sponsors. Most successful photographers are not celebrities, they are simply hard working passionate artists who let their work do the talking.

    ReplyDelete
  10. You KNOW Wheeler is out here using at least two profiles to support his own crazy statements. That dude would be amusing if he wasn't so predictable.

    ReplyDelete
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    1. *Disclosure* Ive watched videos from both Photographers. They both have taught me lots on photography. Im not really a fan of either. Jason comes off a bit douchey and goofy... and Ken... well Ken is a whole other story. Follow along?

      Ken reminds me of the clients I work with. Most of these clients display Cluster B personality traits. They are described as being pervasively dramatic, egocentric, manipulative. They are never wrong, admitting faults is nearly impossible for them. They would try to convince you that they were God if you gave 10 minutes of your time.
      They are delusional The situation with Ken is different. In Ken you see the "borderline drama", neurotism, manipulation, pathological lying, many psychopathic traits. example, Mate Donald Trump with Regina George from Mean Girls you essentially have a frame work for Kens Narcissistic personality. He probably has mild NPD. Hes a narcissist at the core but meets the criteria for a few cluster b disorders. I could elaborate but it would take time. Lets look at NPD (Narcissistic personality disorder)

      Confused by what I mean? Think about this...

      DSMV Diagnostic criteria for NPD (narcissistic personality disorder) *You need to meet 5 of the criteria to be given this diagnosis

      ▪ Has a grandiose sense of self-importance. (e.g., exaggerates achievements and talents, expects to be recognized as superior without commensurate achievements)
      ▪ Is preoccupied with fantasies of unlimited success, power, brilliance, beauty, or ideal love.
      ▪ Believes that he or she is “special” and unique. 
      ▪ Requires excessive admiration.
      ▪ Has a very strong sense of entitlement, e.g., unreasonable expectations of especially favorable treatment or automatic compliance with his or her expectations
      ▪ Interpersonally exploitative of others. e.g., takes advantage of others to achieve his or her own ends
      ▪ Lacks empathy. e.g., is unwilling to recognize or identify with the feelings and needs of others
      ▪ Is often envious of others. 
      ▪ Regularly shows arrogant, haughty behaviors or attitudes


      Is he ever wrong? no he's perfect. Hes the smartest photographer on youtube. Hell blatantly tell you "Im right, your wrong" These are the "facts" He always talks about some random friend who tells him secrets.

      Notice his need to constantly put out videos multiple times a day. His need to moderate the comment section to make sure no one is bashing his perfect image? Note his hyper active child like behaviour, his neurotic over the top personality. his fake laugh.

      How many people has he severed ties with on youtube?
      At what lengths does he to make lies that boost his own ego and self image. ie stolen printed photos, fake cancer patient friend, fake product photography job. fake sex with his fake girlfriend. how about that fake laugh?

      I did see some hope for him, for example, when he met Jason and ended their fighting. He seemed authentic about his mistakes but he never really said sorry did he? for a nacrissist these "moments of regret " or remorse" are hardly real and mostly generated to maintain some sense of humanity. You think he has some human feelings... but this is not the case. He is probably been this way for many years. For him to get better he would have to admit that he is wrong wouldnt he? Now you see the problem... Ken Wheeler, Donald Trump, Kayne West are never wrong. I urge many of you to stay away from Ken untill he gets better. There is a reason why many photographers on the youtube community avoid association with him. Its a shame Jasons video about this was removed, it provided a few points worth considering. Kens symptoms are creating toxic air in the community,
      Perhaps the only hope for him is to experience a serious ego death on a controlled psilocybin trip with routine meditation. Be safe online. Ken i want to thank you for all the things you taught me. I hope you can make some revelations about your life before you push everyone away from you. I hope you get better
      From,
      Concerned anon.

      Delete
    2. Uh, you pretty much exposed yourself as an idiot as soon as you started making comparisons to, muh, Trump. Nobody gives a shit about your dime store psychiatry lesson (wow, you can Google!) or your politics. You have zero inside knowledge of what actually transpired and come off as, well, narcissistic. Or maybe your name is Tony?

      Delete
  11. Well, all this came to nothing.

    ReplyDelete
  12. Sony ahead of Nikon! ohhhhh just quit it! Nikon isn't going anywhere.

    ReplyDelete
  13. JL was removed from Sony's site because he is in the midst of a lawsuit against The Angry Photographer for defamation, and Sony needed to not be pulled into it because it's more of a suit between persons, not businesses. I'm sure that JL will be reinstated once everything settles.

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    Replies
    1. You are either just misinformed, a liar, or both. There is no defamation lawsuit. Lanier was accused of wrongdoing, by a person other than Wheeler, and Sony did not want to be involved in that kind of accusation.

      Delete
    2. How do we know this?

      Delete
  14. @ELAGABALUS: I have first hand information. As soon as Ken Wheeler is behind bars, and away from his basement to do further damage, Sony will add Jason back as Ambassador of Light and Imagery. That's the arrangement they have. That's also the reason why Jason hasn't changed his "About Me" page. Due to legal reasons Sony had to delete all material linking to Jason, but it's just temporary. Once the legality allows, they will reinstate him, and all the pages will be up again. Jason is a gold star photographer decorated with several honors of integrity and he's also a family guy. He grew up with disabilities, and has dedicated his life to help the disadvantaged through his charities (something he rarely talks about). The issue is that Sony knows Ken Wheeler will make a lot of noise during the lawsuit, which may damage the brand. The whole suit will draw too much attention to Ken's Sony videos, that's the fear at least. We will see.

    ReplyDelete
    Replies
    1. LOL you're a fucking retard. What the fuck is a "gold star photographer"? You think people are stupid enough to believe your bullshit? Lanier is one of the thousands of creepy morons out there who use a camera to try to get close to women they could never even talk to in any normal situations. Wheeler may be a fat fuck but there's zero reason Sony would give a fuck about what he said. Get a fucking grip you tool and stop lying your ass off trying to do damage control for a guy so desperate to salvage his pathetic career after a model went public about his perversions that he's now doing supernatural ghost videos. LOL

      Delete
    2. I wasn't planning on commenting here, but boy, what the heck happened to this thread? Are you people out of your minds!?

      PS: Vote for Bernie 2020!

      Delete
    3. TRUMP 2020!

      PS: Vote for TRUMP 2020!

      Delete
  15. It appears Jason Lanier has no grounds for a lawsuit or he would have sued by now. The Angry Photographer appears to have received a cease and desist order. This cease and desist order can only be for harassment since the other reasons aren't relevant which include copyright or trademark infringement, or against a collection agency. Lanier was forced to remove his youtube video against the Angry Photographer because of violations of youtube standards. Lanier has resorted to parodies of Wheeler in his latest youtube video.

    I have no dog in this fight however, Jason appears to be a shill no matter what you say. Furthermore, he is in no way a great photographer. What's considered a great photographer today is rather ludicrous. It appears that Lanier makes a great portion of his income from workshops and seminars. Top notch professional photographers make most of their living by actually shooting photographs. Much of bs Lanier spouts out about Sony is laughed at by most real photographers. Any decent camera and lens will and can be used by pros to get what they want. Canon is probably the most reliable camera with Nikon second. I would be scared to use a Sony system due to reliability problems for professional work unless I had a couple back up systems. I don't consider Wheeler aka Angry Photographer a great photographer either. He has quirky strange personality but he is knowledgeable on certain lenses and appears to be aware of major aspects of the photo business that most of these Youtube gurus fail to tell their viewers. If Lanier is involved in a sexual harassment charge, whatever that is these days I'm sure he try to pay off the so called victim because if it gets to court he'll be finished especially on youtube and perhaps as a so called pro photographer.

    ReplyDelete
    Replies
    1. How can someone "appear" to receive a cease and desist? Maybe it happened, what what piece of evidence are you going on? Wheeler is still talking about Lanier and Lanier just posted a video mocking Wheeler (which he quickly removed because it got as much negative feedback as it did positive).

      Delete
  16. I'm not a fan of Jason Lanier's work, some of it is just....not to my taste. Anyways, it is true that his viewership on youtube has declined significantly. I don't believe this is why Sony removed him - youtube popularity is not a metric they use. A good many of those Artisand don't even have a youtube presence. There may be some credence to that rumor about the #METOO. Jason removed a couple of videos that he had made with that model in question.

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  17. I am not a photographer. But I like Ken's videos and learn from them. It seems to me he enjoys quality of workmanship and good value in lenses. To me, it's a more honest information supply than other youtubers. I majored in Chemistry and later studied engineering, but I don't really understand some of his physics theories and find them weird. And in some geometric angle calculations during the triangle 108 degree calculation was incorrect. I heard him in a video talk about a Mass Spectrometer, which is a highly technical analytical equipment and just made me think he may have a science background; who knows.

    My subscription to his channel is mostly for his 2015-2016 videos. I think those years are his rawest and best work. I particularly enjoy his input on old Nikkor lenses and which of them are good buys; because those are Japan-made and less expensive than new G series.

    I was deeply saddened about recent news on him "stealing" other people's photos. I hope that is not true of him and it's fake news.

    Regarding KW and JL shootout, I liked JL's pictures better. But then again, it was his video so he may have chosen better ones for him to slightly tilt the scale in his favor.

    ReplyDelete