Don't fall for the Sony A7 IV Youtube hype!

Sony just released its latest mid-range camera, the A7 IV, and of course seeded the camera to over a dozen of popular Youtubers, most of which are not photographers, but just paid shills. You can skip most of them, because they will not tell you that this update is bogus. Yes, they bumped the resolution up from 24 mpxls to 33 mpxls, but they also raised the price from 2000 USD to 2500 USD. This is a camera in a completely different segment than its predecessor, it's a marketing trick. It also only shoots 5 fps, if you want to shoot RAW (lossless compression), previously it was 10. They added some new video features, but the camera has terrible rolling shutter, and they're fixing it with a silly software tweak, that actually crops in your lens and degrades your quality. On the other hand you have Nikon's Z lenses that virtually have no focus breathing by design. It seems that Sony has hit an innovation wall when it comes to cameras that are not flagships. Unfortunately this camera will sell, because some people are sheep. For an honest review I only recommend DP Review's video, spare yourself everybody else:

 

Nikon Z fc is putting the company ahead again

Nikon is not only profitable again, but they have shown, that they are having a fantastic future ahead of them. Do you remember the doom and gloom by Youtubers like Tony Trump? Pushing the agenda of an impending bankruptcy, and how Nikon is behind everybody. Lo and behold, it's 2021, and suddenly Nikon is the company that is creating the most excitement in the camera world. Earlier this year they have announced the development of the flagship Z9, a short ime later they have launched 2 amazing macro lenses (a 50mm and 105mm), as well as the development of 2 compact lenses (28mm and 40mm), as well as an 18-140mm DX lens (see my whole list). When we thought this was everything, they shocked the industry with a retro inspired Nikon Z fc! 

The 'Nikon is doomed' narrative is getting old

It's pretty sad what kind of a garbage dumpster photography Youtube has become.