Real photographer exposes the marketing hype behind the Sony A1

British photographer Allen Blasdell made a brilliant video exposing the recent hype behind Sony's new flagship, and showing why cameras like the Nikon D780 are just as good, if not better in certain experts.

The 'Nikon is doomed' narrative is getting old

It's pretty sad what kind of a garbage dumpster photography Youtube has become. 

Influencers push back against Nikon negativity

 

In the video above Australian photographer Matt Irwin, who is in the business for over 30 years, made an excellent video in response to yet another negative article on Nikon by the photography news website Petapixel and to negative bias by some larger Youtube channels. In the video Matt mentions how these articles keep pushing negativity about Nikon without actually providing anything new, and without mentioning Nikon's plan to profitability in the upcoming 2 years (see my video on that in detail). Despite recent losses, Nikon is still a financially sound company, they are not leveraged, have enough cash flow and have good credit. When it comes to their immediate future, they will be fine, and 2021 is expected to be a much better year than 2020, especially if a Covid vaccine will be available and the Olympics take place. I don't think it can get much worse than 2020, also due to the fact that Nikon are working on professional bodies and lenses scheduled for release next year.