The 'Nikon is doomed' narrative is getting old

It's pretty sad what kind of a garbage dumpster photography Youtube has become. 

A lot of these Youtubers started their channels some five to ten years ago because of their love for photography, and a lot of them were initially Nikon shooters. Then they realized they can make more money off of shilling for Sony, Canon and Fuji, and Nikon became a kind of a punching bag. Now that Nikon has caught up and even surpassed competition in the mirrorless sphere, they decided to go after their financial struggles. If you follow photography Youtubers you might think Nikon is the only camera maker struggling right now, but that's far from reality. Every company is dealing with a shrinking market and pandemic woes, that affect their supply chain, production, and overhead costs. Nikon might be the most transparent as to what they're doing to adapt to this new situation, which these Youtubers use for cheap content. There's no value in watching these videos. Nikon is not going down any time soon, that's obvious to anyone with a half of brain. Better spend you time going out and enjoying photography (if you can).

Here's a proper look at how Nikon is currently doing: