Nikon's most popular Youtube video 'Har Pal Har Yaad Ko Sameintei' has 6.5 million views

October 26, 2020

Nikon may not be the biggest camera brand in the world anymore since the mid 1980s, but there is one country where the brand is still regarded as such: India. I don't know about the current market share, but a few years back when I traveled to India I was told Nikon is market leader, and enjoys excellent brand image due to their great service and very good price points for their entry level DSLRs. The gap between them and Canon wasn't that large, however. But still, this is definitely an anomaly in today's landscape. And so it's no surprise that Nikon produced their most viewed video in India. This video with the title Har Pal Har Yaad Ko Sameintei (which means "every moment every memory") was published in March 2020, that is some 6 months ago, and garnered 6.5 million views as of today. It's a Nikon Z6 promo video with a beautiful and emotional narration during a traditional Indian wedding. The main actress in the video is Samreen Kaur, a 21 year old upcoming model and actress from Jammu, one of India's northern states. She became famous when she joined a beauty pageant, then appeared in some music videos and became popular on Instagram and TikTok. It's a beautifully shot video, and Nikon garnered a lot of praise.

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