Response to Thom Hogan's article about Nikon's and Canon's DSLR strategy

January 16, 2020



Thom Hogan is a Nikon user manual writer, who is also known as a blogger that writes about cameras and the photography industry. He's often engaged in various photography forums, writing endlessly long comments and opinions. In one of his latest blog posts titled The DSLR Cash Cow is Alive For How Long? he laments the iterative updates by Canon and Nikon in the shape of their recent D780 and 1DX Mark III releases. In one of his initial paragraphs he says following:
What I'm seeing is the traditional Milk the Cow approach to the DSLR to mirrorless transition, and not an overly well done version of that, too. All the accountants in charge at Canon and Nikon appear to think that there's still "some money" left in the DSLR till they can extract, but they don't want to spend too much in money or effort to get it out.

Nikon D780, P950, 70–200mm f/2.8, 120-300mm f/2.8 prices

January 7, 2020

Nikon just launched a whole slew of exciting new products to kick off the new decade. If I could, I would of course love to have all of them, but these products are more high-end and hence the prices are also higher. The D780 in particular looks really great to me, but for now my trusty D810 is serving me well and I have no urgent need to buy a new camera. My next camera will probably be the Z6, but if one day my D810 breaks down, I would also consider to get the D780, because I am still a DSLR fan and have a plenty of native F-mount glass that I would not want to let go that easily. Here are the prices of all these products: